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Stacy Landreth Grau

Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands

Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands

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Format: Paperback / softback
Length: 207 pages
Publication date: 12 May 2022
Publisher: Business Expert Press

A book for anyone who wants to understand the landscape of influencer marketing with an eye for collaborations between influencers and companies. It book combines practical advice and examples with an overview of the academic insights to date.


Dimension: 229 x 152 (mm)
ISBN-13: 9781637422083

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