Indian Business Case Studies Volume I

This book provides twenty Indian case studies related to different aspects of business management, filling a gap in industry insights for business schools in India. The cases cover various disciplines and are suitable for classroom teaching or online lecture sessions.

Format: Paperback / softback
Length: 240 pages
Publication date: 15 June 2022
Publisher: Oxford University Press

Since the 1980s, numerous business schools across the globe have embraced the case study methodology as a primary teaching approach for almost all branches of management studies. This trend has also been observed in India, where esteemed top management institutes have incorporated the case study-based methodology as a crucial pedagogical tool in business education. However, a significant challenge in India revolves around the scarcity of Indian case studies, limiting the ability of business schools to offer industry insights to their students. This book aims to address this gap by presenting a collection of twenty Indian cases related to diverse aspects of business management. These cases encompass prominent disciplines within the field of management, including marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases are specifically designed to serve as valuable resources for the adoption of the case methodology in classroom teaching or online lecture sessions for both faculty members and business management students. By leveraging these cases, educators can effectively engage students, promote critical thinking, and enhance their understanding of real-world business scenarios. The case study approach not only facilitates a deeper understanding of management principles but also equips students with practical skills and knowledge that can be applied in their professional careers.

Dimension: 216 x 140 (mm)
ISBN-13: 9780192869371