Political Communication in Britain: Campaigning, Media and Polling in the 2019 General Election

Political Communication in Britain provides unique insights from party members, media, polling organizations, and academic experts who contested, reported, and analyzed the 2019 British General Election. The book explores how Brexit influenced the election, the parties' operations, the media, and public attitudes, and offers an indispensable guide to the campaign.

Format: Paperback / softback
Length: 325 pages
Publication date: 02 December 2021
Publisher: Springer Nature Switzerland AG

This comprehensive volume offers unique insights from a diverse range of individuals and organizations, including party members, media outlets, polling organizations, and leading academic experts. The opening section of the book explores the critical issue of Brexit and its impact on the election, with an essay by Sir John Curtice providing valuable insights.

Subsequently, insiders from various political parties share their perspectives on their party's operations, highlighting both their successes and challenges. Expert examinations of Boris Johnson's "oven-ready deal" and the digital advertising and controversial public relations efforts that supported it are also included in this section.

The middle part of the book focuses on the media, examining the role of the BBC, Sky News, and regulator Ofcom, as well as analyzing the pro-Conservative press, digital-only platforms, and the more left-leaning alternative news sites. Chapters from these organizations and experts provide valuable insights into the media landscape and its influence on the election.

The closing section of the volume explores public attitudes, with experts, including leading pollsters, examining how these contributed to the Conservative victory. Dedicated chapters also place opinion research in broader context by examining the historical role of the exit poll and the changing reception and reporting of polls both online and in print.

Overall, Political Communication in Britain offers readers an indispensable guide to the 2019 General Election, providing a comprehensive and multifaceted perspective on the campaign and its outcomes. The insights and perspectives shared by these individuals and organizations are invaluable for understanding the complex dynamics of political communication and its impact on democratic processes.

Weight: 464g
Dimension: 148 x 210 x 24 (mm)
ISBN-13: 9783030814052
Edition number: 1st ed. 2022