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J. Christopher Holloway,Claire Humphreys

The Business of Tourism

The Business of Tourism

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The 12th edition of The Business of Tourism textbook helps students understand the changes in the tourism industry and study them with a critical mindset and historical perspective. It also retains its focus on 'business and the operational aspects of tourism, making it useful for students considering a career in the industry.

Format: Paperback / softback
Length: 648 pages
Publication date: 21 September 2022
Publisher: SAGE Publications Ltd


The ever-evolving nature of the tourism industry is a testament to the dynamic and ever-changing preferences of travelers worldwide. Trends and attitudes in holiday preferences are influenced by a multitude of factors, including economic conditions, generational shifts, political landscapes, and, most recently, the global impact of the COVID-19 pandemic. This comprehensive textbook aims to assist students in understanding these changes and studying them with a critical and historical perspective, which is essential for success in assessments.

Furthermore, the text maintains its strong focus on the business and operational aspects of tourism, making it particularly valuable for students who are considering careers or short-term placements in the industry. Recognizing the need for adaptation, this 12th edition of The Business of Tourism has been updated to incorporate significant changes that have occurred in the tourism industry and consumer behaviors. These updates include:

Brexit (the United Kingdom's decision to leave the European Union): The impact of Brexit on the tourism industry, including changes in trade agreements, immigration policies, and the potential for new routes and destinations.

The pandemic and its impacts on nature: The devastating effects of the pandemic on the environment, wildlife, and tourism destinations, as well as the efforts to promote sustainability and reduce the negative impacts caused by tourism.

The operation of attractions: Insights into the strategies and practices used by attractions, such as theme parks, museums, and cultural institutions, to attract and retain visitors.

Event tourism: The growth and significance of event tourism, including sports events, music festivals, and conferences, as well as the challenges and opportunities they present.

Hotel chains: An examination of the dynamics and strategies of hotel chains, including their growth, branding, and customer service, as well as their impact on the tourism industry.

Transport: An exploration of the changes in transportation modes, such as the rise industry, and the impact of technology on the tourism industry, including the use of e-tickets, ride-sharing services, and virtual reality.

Governmental support: An analysis of the role of governmental support for the tourism industry, including policies, regulations, and initiatives aimed at promoting tourism and supporting the growth of the industry.

Sustainability and the reduction of the negative impacts caused by tourism: A focus on sustainability and the efforts to minimize the negative impacts of tourism on the environment, local communities, and cultural heritage.

Contributors to this textbook

Chris Holloway, a former Professor of Tourism Management at the University of the West of England, brings extensive experience and expertise to the textbook. Claire Humphreys, a former Head of Department and Principal Lecturer at the University of Westminster, also contributes her valuable insights and expertise to the textbook.

In conclusion, The Business of Tourism is a comprehensive and timely textbook that provides students with a comprehensive understanding of the evolving nature of the tourism industry and the critical factors. It equips students with the necessary tools to analyze and evaluate the changing trends and attitudes in holiday preferences, while also emphasizing the business and operational aspects of tourism. With its updated content and contributions from industry professionals, this textbook is an invaluable resource for students pursuing careers or short-term placements in the tourism industry.

Weight: 1546g
Dimension: 196 x 264 x 36 (mm)
ISBN-13: 9781529780987
Edition number: 12 Revised edition

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