Audio and Visual Analytics in Marketing and Artificial Empathy

The use of audio and visual data analytics in marketing is explored in the book, which provides a framework for understanding the internal states of individuals based on audio/visual signals and identifies future research opportunities. It also provides an overview of methodologies and reviews of A/V analytics-based research in various business contexts.

Format: Paperback / softback
Length: 84 pages
Publication date: 21 April 2022
Publisher: now publishers Inc

The field of audio and visual analytics in marketing delves into the exploration and application of audio/visual data analytics for business decision-making in the era of the post-digital economy. It achieves this by:
1. Developing a comprehensive framework that enables the understanding of individual internal states based on audio/visual signals, integrating insights from the field of audio/visual (A/V) data analytics into marketing research to identify potential avenues for future research.
2. Providing a comprehensive overview of the methodologies commonly employed in conducting research with A/V data, encompassing techniques such as content analysis, sentiment analysis, and facial recognition.
3. Conducting a thorough review of A/V analytics-based research across diverse business contexts, shedding light on how these insights have been leveraged to inform decision-making processes and drive business outcomes.
4. Analyzing the business practices that incorporate A/V analytics, identifying emerging trends and developments in both research and business applications within this field.

The remainder of the monograph is structured as follows:
The authors begin by proposing a framework for A/V data-based research in the business domain, highlighting how A/V data analytics can be instrumental in supporting business decision-making across various contexts. They then provide a comprehensive overview of the key techniques and tools employed in A/V data analytics, discussing the procedures and methodological considerations involved. Finally, they delve into the practical applications of A/V analytics in business practices, examining its past trends and forecasting future developments within this field.

Weight: 132g
Dimension: 234 x 156 (mm)
ISBN-13: 9781680839708