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Jordan Morrow

Be Data Analytical: How to Use Analytics to Turn Data into Value

Be Data Analytical: How to Use Analytics to Turn Data into Value

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The book "Be Data Analytical" is essential for organizations and individuals to understand how to use analytics to turn data into valuable insights and drive smarter decision-making. It reveals how to supercharge data value through all four levels of analytics, bringing data to life and enhancing data-driven decision-making.

Format: Paperback / softback
Length: 240 pages
Publication date: 03 June 2023
Publisher: Kogan Page Ltd


Be Data Analytical is a comprehensive guide for organizations and individuals seeking to harness the power of analytics to transform data into valuable insights and drive smarter decision-making. Data plays a crucial role in driving value and enabling organizations to be truly data-driven. However, many organizations struggle to move beyond the initial stages of analytics, missing out on the powerful insights and opportunities available at the four levels of analytics: descriptive, diagnostic, predictive, and prescriptive.

Be Data Analytical aims to bridge this gap by providing a detailed exploration of each of these four levels of analytics. It begins by defining what each level entails, explaining why they matter, and showcasing how they can be strategically employed to enhance data-driven decision-making. The book delves into the practical aspects of implementing these levels, offering insights and techniques for professionals, managers, leaders, and organizations to improve their skills and performance in each area.

Written by a global trailblazer in the field of data literacy, Be Data Analytical offers a practical and actionable approach to using analytics for the successful and strategic conversion of data into value, insight, and action. It provides a roadmap for professionals seeking to advance their data literacy skills and leverage analytics to drive organizational success.

Whether you are a data analyst, business manager, or leader looking to optimize your data-driven strategies, Be Data Analytical is an essential resource that will help you unlock the full potential of data and make informed decisions that drive positive outcomes.

Weight: 372g
Dimension: 155 x 233 x 16 (mm)
ISBN-13: 9781398609280

UK and International shipping information

UK Delivery and returns information:

  • Delivery within 2 - 3 days when ordering in the UK.
  • Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
  • Returns policy: Return within 30 days of receipt for full refund.

International deliveries:

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  • Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs fees during local delivery.
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