Communication as Social Theory: The Social Side of Knowledge Management

Communication as Social Theory: The Social Side of Knowledge Management develops a social theory at micro level, with communication as the essential social mechanism. It frames the communicative process as a sequence: select-create-detect, and promotes change in social systems by focusing on changing micro-behaviours. This work is essential for students of Management Studies and professionals in Leadership.

Format: Hardback
Length: 136 pages
Publication date: 08 February 2021
Publisher: Emerald Publishing Limited

Communication, as a social theory, takes center stage in the realm of knowledge management, delving into the intricate social aspects that shape its dynamics. This comprehensive framework develops a social theory at the micro level, emphasizing communication as the fundamental social mechanism within it. To explore the potential of communication as a social theory, leadership expert Johannessen takes us on a thought-provoking journey.

The communicative process, as presented in this book, is characterized by a sequence of three elements: select, create, and detect. The select element arises when a conscious decision is made to communicate a particular message, effectively de-selecting other options. Throughout the book, 44 case letters have been meticulously crafted to delve deeper into, reinforce, and expand upon the 44 conceptual and empirical propositions established.

At the heart of this work lies a powerful message: to promote change in social systems by focusing on altering micro-behaviors. In the complex and adaptable world of today, individual actors within these systems adapt their behavior to one another based on local minimal rules. This underscores the importance of examining individual behavior within specific contexts rather than assuming it to be universal.

For students of Management Studies and professionals in Leadership, this book serves as an invaluable resource for expanding their understanding of the social dimensions of knowledge management. It offers a comprehensive framework that encourages a deeper exploration of communication, leadership, and the transformative power of micro-behaviors in shaping social systems.

Weight: 326g
Dimension: 240 x 160 x 15 (mm)
ISBN-13: 9781800439856