Eye Tracking in Linguistics

Eye tracking is a research method that measures where people are looking on a screen. It is important for linguistics because it can help us understand how people read, how they understand language, and how they interact with others. This book provides a guide to using eye tracking in linguistics research, including how to plan, execute, analyze, and report research projects. It covers topics such as reading, lexical and syntactic processing, mind wandering, second language acquisition, and AAC devices, and includes statistical tools and applied case studies.

Format: Hardback
Length: 304 pages
Publication date: 09 March 2023
Publisher: Bloomsbury Publishing PLC

Eye tracking is a technology that measures the movement of the eyes to provide insights into various aspects of human behavior, including cognitive processes, attention, and language. It involves the use of eye-tracking devices, such as eye trackers or webcams, to record the position of the eyes as a person interacts with a computer or other visual stimuli.

Eye tracking has numerous applications in linguistics, including:

Reading: Eye tracking can be used to study how people read and comprehend text. It can provide information about reading speed, gaze patterns, and the areas of the text that are most attention-grabbing.

The Visual-World Paradigm: The visual-world paradigm involves presenting participants with visual stimuli while tracking their eye movements. This can be used to study how people perceive and process visual information, including spatial perception, attention, and visual search.

Social Eye Tracking: Social eye tracking can be used to study how people interact with others in social situations. It can provide information about eye contact, gaze direction, and social cues, such as facial expressions and body language.

Classroom Applications: Eye tracking can be used in the classroom to improve teaching and learning. It can provide information about student attention, engagement, and learning outcomes.

Planning, Executing, Analyzing, and Reporting an Eye Tracking Research Project:

Planning: Before conducting an eye tracking research project, it is important to plan carefully. This includes determining the research question, selecting the appropriate participants, and designing the experiment.

Executing: Once the experiment is designed, it is important to execute it carefully. This includes setting up the eye-tracking device, instructing the participants, and collecting the data.

Analyzing: After collecting the data, it is important to analyze it carefully. This includes using statistical tools to identify patterns and trends in the data and drawing conclusions based on the results.

Reporting: Finally, it is important to report the results of the research project in a clear and concise manner. This includes writing a research report, presenting the results at conferences, and publishing the results in peer-reviewed journals.

Eye Tracking in Linguistics provides a comprehensive guide to using eye tracking in linguistics research. It covers topics such as:

The History and Development of Eye Tracking: A brief history of eye tracking technology and its development in linguistics research.

Neurology and Physiology of the Eye: An overview of the neurology and physiology of the eye, including the visual system, eye movements, and eye-brain coordination.

Common Measurements and Tools Used in Eye Tracking: An introduction to the common measurements and tools used in eye tracking, including fixation points, pupil size, and gaze direction.

Applications of Eye Tracking in Linguistics: A detailed overview of the applications of eye tracking in linguistics research, including reading, the visual-world paradigm, social eye tracking, and classroom applications.

Step-by-Step Process to Plan, Execute, Analyze, and Report an Eye Tracking Research Project: A step-by-step process to plan, execute, analyze, and report an eye tracking research project, including tips on selecting the appropriate participants, designing the experiment, collecting the data, analyzing the data, and reporting the results.

Statistical Tools and How to Write Up Results: An introduction to statistical tools and how to write up results in eye tracking research.

Self-Study Questions and Applied Case Studies: Self-study questions and applied case studies to help readers apply the knowledge gained from the book to their own research projects.

Eye Tracking in Linguistics is an essential resource for anyone interested in using eye tracking in linguistics research. It provides a solid foundation for understanding the technology, the applications, and the process of conducting an eye tracking research project. Whether you are a student, researcher, or professional, this book will help you gain a deeper understanding of the role of eye tracking in linguistics research.

Eye tracking is a technology that measures the movement of the eyes to provide insights into various aspects of human behavior, including cognitive processes, attention, and language. It involves the use of eye-tracking devices, such as eye trackers or webcams, to record the position of the eyes as a person interacts with a computer or other visual stimuli.

Eye tracking has numerous applications in linguistics, including:

Reading: Eye tracking can be used to study how people read and comprehend text. It can provide information about reading speed, gaze patterns, and the areas of the text that are most attention-grabbing.

The Visual-World Paradigm: The visual-world paradigm involves presenting participants with visual stimuli while tracking their eye movements. This can be used to study how people perceive and process visual information, including spatial perception, attention, and visual search.

Social Eye Tracking: Social eye tracking can be used to study how people interact with others in social situations. It can provide information about eye contact, gaze direction, and social cues, such as facial expressions and body language.

Classroom Applications: Eye tracking can be used in the classroom to improve teaching and learning. It can provide information about student attention, engagement, and learning outcomes.

Planning, Executing, Analyzing, and Reporting an Eye Tracking Research Project:

Planning: Before conducting an eye tracking research project, it is important to plan carefully. This includes determining the research question, selecting the appropriate participants, and designing the experiment.

Executing: Once the experiment is designed, it is important to execute it carefully. This includes setting up the eye-tracking device, instructing the participants, and collecting the data.

Analyzing: After collecting the data, it is important to analyze it carefully. This includes using statistical tools to identify patterns and trends in the data and drawing conclusions based on the results.

Reporting: Finally, it is important to report the results of the research project in a clear and concise manner. This includes writing a research report, presenting the results at conferences, and publishing the results in peer-reviewed journals.

Eye Tracking in Linguistics provides a comprehensive guide to using eye tracking in linguistics research. It covers topics such as:

The History and Development of Eye Tracking: A brief history of eye tracking technology and its development in linguistics research.

Neurology and Physiology of the Eye: An overview of the neurology and physiology of the eye, including the visual system, eye movements, and eye-brain coordination.

Common Measurements and Tools Used in Eye Tracking: An introduction to the common measurements and tools used in eye tracking, including fixation points, pupil size, and gaze direction.

Applications of Eye Tracking in Linguistics: A detailed overview of the applications of eye tracking in linguistics research, including reading, the visual-world paradigm, social eye tracking, and classroom applications.

Step-by-Step Process to Plan, Execute, Analyze, and Report an Eye Tracking Research Project: A step-by-step process to plan, execute, analyze, and report an eye tracking research project, including tips on selecting the appropriate participants, designing the experiment, collecting the data, analyzing the data, and reporting the results.

Statistical Tools and How to Write Up Results: An introduction to statistical tools and how to write up results in eye tracking research.

Self-Study Questions and Applied Case Studies: Self-study questions and applied case studies to help readers apply the knowledge gained from the book to their own research projects.

Eye Tracking in Linguistics is an essential resource for anyone interested in using eye tracking in linguistics research. It provides a solid foundation for understanding the technology, the applications, and the process of conducting an eye tracking research project. Whether you are a student, researcher, or professional, this book will help you gain a deeper understanding of the role of eye tracking in linguistics research.

Weight: 602g
Dimension: 162 x 242 x 25 (mm)
ISBN-13: 9781350117501