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Olga Fedorenko

Flower of Capitalism: South Korean Advertising at a Crossroads

Flower of Capitalism: South Korean Advertising at a Crossroads

£35.70 GBP
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Format: Paperback / softback
Length: 298 pages
Publication date: 30 April 2023
Publisher: University of Hawai'i Press

An ethnography of advertising in postmillennial South Korea, Flower of Capitalism details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies.


Dimension: 229 x 152 (mm)
ISBN-13: 9780824893248

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