Managing Cultural Joint Ventures: An Identity-Image View
Managing Cultural Joint Ventures: An Identity-Image View
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- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Format: Hardback
Length: 130 pages
Publication date: 05 September 2022
Publisher: Taylor & Francis Ltd
This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.
Weight: 420g
Dimension: 216 x 138 (mm)
ISBN-13: 9780367222260
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