Julian Hopkins
Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in Malaysia
Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in Malaysia
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ExcellentThis book explores the emergence of lifestyle bloggers in Malaysia, combining theoretical and empirical discussions with case studies to understand their transformation from personal blogs to income-generating platforms that promote consumerist lifestyles. It proposes that lifestyle blogs are dialogically constituted and challenges the assumption of a unitary self.
\n Format: Hardback
\n Length: 236 pages
\n Publication date: 02 January 2019
\n Publisher: Berghahn Books
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This captivating book delves into the fascinating world of lifestyle bloggers, shedding light on their emergence in Malaysia as precursors to the current social media phenomenon of "microcelebrities" and "influencers." Through a seamless blend of theoretical and empirical discussions, accompanied by shorter "thick description" case studies, it offers an anthropological exploration of this evolving landscape. The book traces the remarkable transformation of personal blogs, initially captivating readers with their spontaneous and authentic accounts of everyday life, into lifestyle blogs that have evolved into lucrative platforms, generating income through advertising and promoting consumerist lifestyles.
At the heart of this study lies the argument that lifestyle blogs are intricately constructed through a dynamic interplay between the blogger, the readers, and the blog itself. It challenges the notion of a unitary self by proposing that lifestyle blogs can be best understood in terms of the "dividual self," a concept that recognizes the multifaceted and interconnected nature of individuals in the digital age.
The book explores the various motivations behind the emergence of lifestyle bloggers, including the desire for self-expression, the quest for social recognition, and the influence of popular culture. It also delves into the impact of lifestyle blogs on society, examining how they shape perceptions of beauty, identity, and consumerism. Through its rich analysis, the book provides valuable insights into the dynamics of online communication, the power of storytelling, and the evolving nature of self-presentation in the digital age.
In conclusion, this book is a must-read for anyone interested in understanding the evolving landscape of social media and the role of lifestyle bloggers in shaping our online experiences. It offers a comprehensive and nuanced exploration of the phenomenon, providing valuable insights into the complex interplay between technology, culture, and the individual self.
\n Weight: 452g\n
Dimension: 159 x 235 x 20 (mm)\n
ISBN-13: 9781789201185\n \n
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