ChristinaLubinski
Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations
Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations
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ExcellentNavigating Nationalism in Global Enterprise explores the role of nationalism in global business strategy, tracing how it evolved over the twentieth century and across political turning points. It highlights how national imaginings are relational and historical, and how multinationals engage strategically with the content of nationalism to navigate India's complex landscape.
Format: Hardback
Length: 300 pages
Publication date: 03 November 2022
Publisher: Cambridge University Press
Navigating Nationalism in Global Enterprise delves into the intricate interplay of nationalism and global business strategy, shedding light on how multinational corporations operate as both drivers and shrewd operators within the complex tapestry of nations. Through a comprehensive case study of German companies in colonial and post-colonial India, Christina Lubinski meticulously traces the evolution of nationalism's influence on business competitive strategies across the twentieth century, encompassing significant political turning points such as two world wars and India's journey toward independence. Lubinski underscores the multifaceted nature of national imaginings, recognizing that they are both relational, drawing comparisons with other nations, and historical, harnessing the past to legitimize future aspirations. She emphasizes the critical importance of learning from the past in order for multinational corporations to strategically engage with the core elements of nationalism, encompassing a nation's history, aspirations, and relationships with other nations. In the context of India, German companies faced a constant challenge in navigating nationalism, understanding that nationalism and globalization are inextricably intertwined. By examining the historical trajectory of German companies in India, this book offers valuable insights into the complexities of managing national identity within the global marketplace, highlighting the strategies employed by multinational corporations to navigate the challenges and opportunities presented by nationalism.
Weight: 588g
Dimension: 158 x 236 x 25 (mm)
ISBN-13: 9781316511282
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