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Mike Amos

No-brainer: A Footballer's Story of Life, Love and Brain Injury

No-brainer: A Footballer's Story of Life, Love and Brain Injury

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Bill Gates, a former footballer, millionaire, and philanthropist, was diagnosed with Chronic Traumatic Encephalopathy (CTE) in 2017. He and his wife, Judith, have dedicated their lives to protecting the future of football by raising awareness about CTE and advocating for changes in sport. Their Head Safe Football charity has led to research and education, and supported families of players with CTE. The book "No-Brainer" explains how one man and his family have galvanized the football world around facts and science to impact player care and child safeguarding policies for both males and females.

Format: Paperback / softback
Length: 336 pages
Publication date: 11 April 2024
Publisher: Canbury Press


Bill Gates, a renowned footballer, successful millionaire, and global philanthropist, is the subject of this captivating story. Born in Britain, he achieved remarkable success in his youth, playing 333 games for Middlesbrough and serving as the PFA representative. Notably, he was the first entrepreneur to transform sports shops into fashionable high-street destinations. Beyond his business ventures, Bill's philanthropic work took him around the world, using football to impact the lives of millions of children in over 100 countries.

However, his life took an unexpected turn in 2017 when he received a diagnosis of football's best-kept secret, probable Chronic Traumatic Encephalopathy (CTE). This brain disease, caused by repetitive head impacts, including headers, had no known cure. Author Mike Amos masterfully captures the incredible life of Bill and his wife, Judith, from their humble beginnings in a coal mining village in Ferryhill to their affluent lifestyle on Grand Cayman in the 90s.

Amos delves into their professional careers, including Bill's remarkable 13-year professional journey in the 60s and 70s. He also shares the story of their chain of sports shops, which became a symbol of their success. However, their journey took a challenging turn when Bill was diagnosed with CTE.

Judith, driven by her love for the game and her commitment to Bill's legacy, embarked on a mission to raise awareness about CTE and its impact on football players. She collaborated with experts to design the Billion Pound Game of Football, a groundbreaking initiative that captured the attention of media worldwide. Through this game, Judith highlighted the need for changes in sport to protect the future of players.

Head Safe Football, a charity founded by Bill and Judith, is at the forefront of research and education on CTE. Their mission is to educate players, coaches, sports scientists, and parents about the risks associated with repetitive head impacts and to promote common sense Head Safe Football policies and training. By raising awareness and implementing preventive measures, Head Safe Football aims to safeguard the future of the game and the well-being of its players.

Bill Gates's story is a testament to his resilience, determination, and unwavering commitment to making a positive impact on the world. His journey from a teenage superstar to a global philanthropist, coupled with his wife's tireless efforts to protect the game, showcases the power of passion, innovation, and philanthropy. Through their work, Bill and Judith have left an indelible mark on the world of football and beyond, inspiring generations to come.

Weight: 522g
Dimension: 152 x 235 x 24 (mm)
ISBN-13: 9781914487231

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