Strategic Communication Imperative: For Mid- and Long-Term Issues Management

This book presents a new research-based model for aligning strategic communication with organizational business planning, combining theory and practice with tips for professional application. Written for a student and practitioner market, it is accessible to both.

\n Format: Paperback / softback
\n Length: 232 pages
\n Publication date: 31 December 2021
\n Publisher: Taylor & Francis Ltd
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Here is the rephrased text:

This groundbreaking book presents a novel, research-based model that seamlessly integrates strategic communication with organizational business planning. By seamlessly blending theory and practice, it offers a wealth of practical insights and strategies for effectively applying the model in professional practice. Authored by a prominent PR practitioner, academic, and textbook author, this text is meticulously crafted to cater to the needs of students and practitioners alike, ensuring accessibility and relevance in the field of public relations.

The book offers a comprehensive framework for aligning communication strategies with organizational objectives, enabling organizations to achieve their goals more effectively. It provides a clear roadmap for developing and implementing communication plans that support business strategies, ensuring that communication efforts are strategically aligned and contribute to the overall success of the organization.

One of the key strengths of the book is its practical approach. It is filled with actionable tips and techniques that can be readily applied by PR professionals and practitioners to enhance their communication skills and achieve measurable results. The authors draw on their extensive experience and expertise in the field to provide real-world examples and case studies that illustrate the application of the model in various contexts.

Furthermore, the book emphasizes the importance of collaboration and stakeholder engagement in strategic communication. It encourages PR professionals to build strong relationships with key stakeholders, understand their needs and perspectives, and engage in meaningful dialogue to foster trust and credibility. This approach not only enhances communication effectiveness but also strengthens the overall relationship between the organization and its stakeholders.

In addition to its theoretical and practical aspects, the book also offers valuable insights into the evolving landscape of strategic communication. It discusses the impact of technology, social media, and digital communication on public relations practices and provides guidance on how to adapt and thrive in this dynamic environment. The authors stay abreast of the latest trends and developments in the field and incorporate them into the model, ensuring that it remains relevant and applicable to contemporary practice.

Overall, this groundbreaking book is a must-read for anyone interested in advancing their career in public relations. It provides a comprehensive and practical guide to integrating strategic communication with organizational business planning, offering valuable insights and techniques that can help PR professionals achieve success in their professional endeavors.

\n Weight: 392g\n
Dimension: 248 x 236 x 24 (mm)\n
ISBN-13: 9781032011394\n \n